It used to be an unwritten rule in life that once you hit your forties you cut your hair short. Not any more, ladies!

It has long been said that you can judge the health of the nation’s economy by skirt lengths. Perhaps this needs revising to how long a woman’s hair is, especially as she matures.

Ironically, this trend is not entirely new. It began in the 70’s and, increasingly, it’s not just the whipper-snappers who want long, tumbling Kim Kardashian-esque manes.

So why not follow suit and ditch the ‘sensible’ older lady do? After all, there are so many more advanced products now that specifically cater for more mature hair, there’s no reason not to follow the example of such stylish women as Julianne Moore, Elle MacPherson and Kylie Minogue.

Now, being a hairdresser I know you’re bound to say, ‘well he would say that, wouldn’t he’ but if you can afford it, a weekly salon blow-dry will keep your long locks looking lustrous and chic for the next five days. You could also consider a bi-annual keratin treatment, which will smooth your hair and eliminate frizz for a long period of time.

As you age, your oestrogen levels drop, which means your hair grows at a slower rate, while hormones such as testosterone can make hair thinner. So if you have curly hair, it takes a little extra planning to manage your wild, natural looks into later life. In some cases, straightening your hair is easier to pull off in your forties than trying to maintain its appearance from when you were twenty-something.

Thinning hair can be treated with modern shampoos, conditioners and treatments, but don’t rule out extensions. What we call fillers, are a new technique that uses extensions to create volume rather than length. Of course, the golden rule is to go for quality, rather than quantity. Long hair should suggest health rather than wealth, unless you’re auditioning to be in a new franchise of ‘Real Housewives of…’
Of course, maintaining a healthy, active lifestyle also plays a hugely significant part in how your hair maintains its vitality as you age.  Wanting and having longer hair can also follow the old mantra of ‘everything in moderation’. Shoulder-length flowing tresses look great up to a certain point. Trying to be a blonde glamazon in your mid-Seventies is a bit like walking down Leigh Broadway dressed a cowboy.

However, too short a haircut can make your face look hard, so talk to your hairdresser about finding the right length for you. Remember, we live in an age where looking youthful is influenced by glossy magazines, TV and film, so rather than fight it, move with the times and enjoy the look that is here to stay.