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WHAT IT DOES: Long-lasting, reshapable memory cream lets you go from curls to straight to waves with no product reapplication

HOW IT WORKS: Unique reworkable memory is heat activated, allowing you to shape and reshape your style using thermal tools. Exclusive HeatCTRL® technology reduces the rate of heat transfer from roots to ends when using thermal styling tools

ADDED BONUS: Extends the life of your style

Neuro™ Reshape HeatCTRL® Memory Styler